Types of Printing Inks: CMYK Colors and Solid or “Spot Colors”

Ink Colors Used in the Printing Industry The Pantone Matching System When it comes to your company’s corporate logo, it is important to know your Pantone colors to achieve consistency in the reproduction of your corporate ink color(s). Many of the industries that print inks on a substrate, from paper to plastics, ceramics or glass, […]

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Digital vs Offset Printing

Whilst you may be aware that digital and offset printing are the two most common types, you might be unsure which will best suit your needs (whether they be commercial or personal). In this article, we have outlined the advantages and disadvantages of both options – you will need to weigh these against your particular […]

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Brochure Marketing

As hard as you may try, you can only be in one place at a time. Your company brochure, however, can be in many places, helping you influence potential and existing customers. An effective brochure clearly and succinctly outlines what a company is about and what it has to offer. A poorly constructed brochure only […]

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